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Truck Engineering

With decades of experience in retail gifting, it became evident to our team that there was a demand in the retail environment for a branded soft drink product range. Having won the opportunity to be the exclusive UK gifting partner for Coca-Cola, BPS are proud to be celebrating their 7th year producing exciting products for the brand. We ensure that the content of every pack enhances the brand's Perfect Serve, as well as producing it to the high-quality levels required.

One stand-out brief from the brand was to place the 40ft 'Coke Truck' onto the retailer shelf at a ten-pound price point! It was through team ideation sessions and tapping into our cardboard engineering expertise, that we were able to reconstruct the truck in a production friendly design - the product quickly became a Christmas hit with shoppers.