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Hofmeister Helles

Hofmeister Helles

Bear Awareness

It wasn't until 2015 that Hofmeister, originally launched in 1977 and then left to fade away, was bought from the giant Heineken and re-launched as an award winning imported Bavarian Helles lager. BPS worked closely with the Hofmeister brewing company to support the revival of the brand in the U.K, designing and producing various beer and glassware sampling packs to raise product awareness. The packs, with a bold litho-printed design, large spot UV wording and internal matt black vac form, capture the quality of the brand and premium position that they target.

In addition, BPS sourced Hofmeister's glassware and other P.O.S for the re-launch. We brought to market a high quality 3-colour screen printed glass from Europe, with real gold used around the rim and sections of the body artwork - creating one of today's highest quality glass finishes within their category.