Le Creuset faced a challenge from John Lewis; to package and present their successful product range in a format suitable for Christmas gifting. Already packaged in premium rigid box, Le Creuset came to BPS to develop a cost-effective solution to enhance their existing boxes into a Christmas gift. On listening to the brand and retailer's need, we designed a litho-printed over sleeve with silver block foil and high quality decorative ribbon, enriched by the brand colours, to bring the gift-giving opportunity to life.
BPS provided a total project management service; managing stock movement, product re-packing and finally delivering the goods back into the brand's supply chain. This simple solution put into practise enabled the brand to have a seasonal offering with one of the UK's most influential retailers.